tag:blogger.com,1999:blog-30030520651600410092023-11-15T06:25:29.159-08:00Online Media Services PakistanOnline Media Services Pakistan blog is created by RMG (www.rmgincorp.com) as a public service. Online media has transformed the way consumers access info across the globe. It has created new opportunities but has also led to numerous challenges to traditional media particularly the print, broadcast and electronic media.. Being far more audience-focused and consumer-targeted than the traditional media, it gives value for money to advertisers. Email rmg@rmgincorp.com for more info.
Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.comBlogger17125tag:blogger.com,1999:blog-3003052065160041009.post-17706786013549797472014-02-28T05:25:00.001-08:002014-02-28T05:25:04.281-08:00Using Hashtags in Social Media Marketing | SiteProNews<a href="http://www.sitepronews.com/2014/02/28/using-hashtags-social-media-marketing/#.UxCOJQESL14.blogger">Using Hashtags in Social Media Marketing | SiteProNews</a>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-11341282999329128742014-02-28T05:21:00.001-08:002014-02-28T05:21:10.681-08:00Expert Advice for Facebook Advertising | SiteProNews<a href="http://www.sitepronews.com/2014/02/19/expert-advice-facebook-advertising/#.UxCNDgPL59M.blogger">Expert Advice for Facebook Advertising | SiteProNews</a>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-44115852943241919242013-06-13T09:58:00.005-07:002013-06-13T09:58:37.403-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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PIXLEE, PONGR, STIPPLE, AND CURALATE: FOUR NEW WAYS TO IMPROVE ONLINE MARKETING</h1>
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<span class="article_author" style="margin: 0px; padding: 0px;">By <a href="http://business.transworld.net/author/alex-befekadu/" rel="author" style="color: #555555; margin: 0px; outline-style: none; padding: 0px;" title="Posts by Alex Befekadu">Alex Befekadu</a><br style="margin: 0px; padding: 0px;" /><span class="feature_timestamp" style="color: #444444; font-size: 11px; margin: 0px; padding: 0px;">Fri, May 3 2013 6:36 pm | <fb:comments-count class=" fb_comments_count_zero" fb-xfbml-state="rendered" href="http://business.transworld.net/128704/news/pixlee-pongr-stipple-and-curalate/" style="margin: 0px; padding: 0px;"><span class="fb_comments_count" style="margin: 0px; padding: 0px;">0</span></fb:comments-count> Comments</span></span></div>
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<span style="font-size: 23px; line-height: 1.4em; text-align: center;">Four New Services That Ease Marketing Media Online</span><div style="font-size: 12px; margin-bottom: 10px; padding: 5px 0px;">
With the digital age in full swing, staying on top of new online services can be a nightmare. Finding legitimate services can greatly enhance your online marketing approach, and a sense of your demographic. Jennifer Alsever of<a href="http://www.inc.com/" style="color: black; margin: 0px; outline-style: none; padding: 0px;" target="_blank">INC</a> shares four new services that collect, track, and display online photo’s with little effort.</div>
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<strong style="margin: 0px; padding: 0px;">Pixlee<em style="margin: 0px; padding: 0px;"><br style="margin: 0px; padding: 0px;" /></em></strong><em style="margin: 0px; padding: 0px;">Best for: </em>Creating photo albums</div>
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This service lets you crowdsource thousands of user-generated photos and display them online in curated albums. Sign up for an account and create a photo album on your site or on Pixlee.com. You can invite customers to upload pictures directly to the album or via email, Instagram, and Twitter. Then, you can add the album to Facebook and Tumblr. Pixlee’s software will pick the best photos based on the photographer’s popularity, where the photos were taken, and other factors. You can log on to your Pixlee dashboard to see how many photos you’ve collected, how many views they have received, and other metrics. <em style="margin: 0px; padding: 0px;">Cost:</em> Starting at $500 a month</div>
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<strong style="margin: 0px; padding: 0px;">Pongr</strong><em style="margin: 0px; padding: 0px;">Best for:</em> Creating loyalty campaigns</div>
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Looking for ways to solicit user-generated images of your products? Pongr lets you create loyalty campaigns on its website. You dole out points to fans who submit images by emailing them to your Pongr address or submitting them with the service’s free iPhone or Android app. People can also accrue points for sharing images and cash them in for prizes that include gift cards and iPads. Your company’s Pongr page displays the images, a leaderboard, and a store for redeeming points for prizes. <em style="margin: 0px; padding: 0px;">Cost:</em>Free to create a photo gallery and campaign; $4,500 a month for premium services, including access to CRM data and customized landing pages</div>
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<strong style="margin: 0px; padding: 0px;">Stipple</strong><br style="margin: 0px; padding: 0px;" /><em style="margin: 0px; padding: 0px;">Best for:</em> Tagging photos</div>
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Use Stipple to tag photos of your products with a variety of information, including prices, maps, and links to your online store. When someone mouses over or touches the image, the information automatically appears. The data stays with images as they are shared across the Web. You can check your Stipple dashboard to see how many people have viewed the content and on which sites. You can also use Stipple to tag images for use in traditional online ad campaigns. <em style="margin: 0px; padding: 0px;">Cost:</em> Free for social-media campaigns with up to 1,000 engagements, then $250 a month and up</div>
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<strong style="margin: 0px; padding: 0px;">Curalate</strong><br style="margin: 0px; padding: 0px;" /><em style="margin: 0px; padding: 0px;">Best for:</em> Tracking analytics</div>
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Curalate helps track how other people use the product images from your company’s website, Pinterest account, or Instagram account. Go to your Curalate dashboard to see a variety of metrics, including which photos are driving the most traffic to your website and which ones are being shared the most on Pinterest and Instagram. The service also identifies your most influential customers and lets you respond to pins, repins, and comments about your images from your Curalate dashboard. You can also use Curalate to create promotions on Pinterest. <em style="margin: 0px; padding: 0px;">Cost: </em>Roughly $1,000 a month</div>
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<a href="http://business.transworld.net/128704/news/pixlee-pongr-stipple-and-curalate/">http://business.transworld.net/128704/news/pixlee-pongr-stipple-and-curalate/</a></div>
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Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-1459000466698370892013-06-01T09:02:00.001-07:002013-06-01T09:02:11.965-07:00Get Noticed on the Web<div dir="ltr" style="text-align: left;" trbidi="on">
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By Jerry Bader </div>
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<b style="font-size: 14px;">Website Engagement Techniques: The Caricature Effect</b><br />
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Marketing is all about getting noticed, getting remembered, and motivating people to action. Whether it's a website, display ad, or video, it must first grab people's attention, it must stop the viewer from going onto the next website, turning the magazine page, or clicking the stop button. In order to accomplish that increasingly difficult task, you must understand the Caricature Effect.<br />
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<b style="font-size: 14px;">The Caricature Effect</b><br />
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The Caricature Effect simply stated says that what we notice is variation from the norm. Caricature artists exaggerate reality because that is how we visually distinguish one person from another. Human beings are preprogrammed to look for patterns and variations in those patterns, it's how we recognize who people are, and it is a basic survival mechanism that helps us recognize danger and distinguish friend from foe.</div>
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By distorting an individual's prominent facial features the caricature artist mimics the human brain's way of remembering who's who. Our brains are not cameras that take pictures and file them away for future reference. Our memories are malleable, they change and alter over time and experience, and as a result the things we remember best are the things that stand out, things like Bob Hope's ski-jump nose or Albert Einstein's wild white hair. The reason caricatures are so effective is because they emphasize the distinguishing differences that we recognize and remember. So how do we use this fundamental, hard-wired human characteristic to further marketing agendas?<br />
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<b style="font-size: 14px;">What We Notice Is Variation From The Norm</b><br />
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Getting noticed is job-one of any marketing vehicle, so in order to get people to stop, look, and listen we need to use all the available communication elements at our disposal.<br />
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When developing a video campaign we use concepts that demand the mental processing of information by shocking, stimulating, puzzling, or tickling the funny bone of the viewer. These techniques force the audience to think, process, and decode the message, and by generating this mental activity we embed our client's message in the audience's consciousness. Depending on the brand and/or product, implementation can range from subtle to obvious with the trick being to make people sit-up and take notice by forcing them to think.<br />
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<b style="font-size: 14px;">Pattern Recognition - The Same But Different</b><br />
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Human beings have evolved to watch for patterns and when an audience recognizes a familiar scenario they leap to a conclusion. It's a way of making quick decisive decisions that can either help or hurt communication. Properly used pattern recognition can lead your audience where you want to take them, but if the pattern is too obvious or hackneyed, it can lead to viewers dismissing your message.</div>
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Let's face-it, consumers have become increasingly jaded by too many ads that yell at them like a Billy Mays commercial, or promise improbable results like so many diet schemes, or scare the hell out of people with legal disclaimers warning of everything from headaches to heart attacks like most prescription drug ads. These feeble attempts to standout like a pair of John Daley golf slacks only succeed in reminding the audience how completely desperate, or disengaged the advertiser really is.<br />
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If you want people to remember your message you have to alter the pattern by varying from the norm so that it forces people to mentally process your information. It's as simple as a story with a twist like how a comedian sets-up a punch line, or how a magician sets-up an illusion.</div>
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In other articles I've written extensively about techniques for using video but here let's discuss something even more universal - photography. It is one of the most economical ways to create the kind of mental stimulation that makes people remember your site and your message.<br />
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<b style="font-size: 14px;">Photo-Visual Engagement Techniques</b><br />
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Most every website has photography of some sort on it, but like most video implementations, it is rarely used to its full potential. Obviously, do-it-yourself snapshots reek of amateurism but even professional royalty-free images can be as innocuous as DIY snaps are unprofessional, and as we have stated, bland, featureless images are just not going to stimulate anyone's memory.<br />
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<b style="font-size: 14px;">Cinegraphs</b><br />
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Cinegraphs are photographs that move. They are created by combining a series of still images into a gif animation. The best cinegraphs use subtle movement like hair or clothing blowing in the wind to cause the audience to take a second look. What appears at first to be a regular photograph creates a "Did I just see it move?" reaction, and that's the kind of subtle yet powerful feature that can get people to remember your site, your product, and your brand. Like any technique you have to know how and when to use it in order to enhance your presentation and reinforce your message. Just parachuting in a technique for technique's sake is no better than a meaningless royalty free image used as filler.<br />
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<b style="font-size: 14px;">Sequence Images</b><br />
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A sequence image is a still image that combines a series of images into one photo. Unlike cinegraphs, the image doesn't move but it does provide a kinetic quality by showing a series of varying poses all combined into one photograph. This kind of image can be very striking and powerful and can cause your viewer to take a moment to decode the story it tells.<br />
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<b style="font-size: 14px;">Selective Color</b><br />
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Color is another area that often gets forgotten. Different colors have different psychological effects depending on the context in which they are used. In addition to the color choice, using color as a consistent marketing communication element helps enhance and embed your identity and brand image. Many Internet entrepreneurs pay little or no attention to color imaging and it is really unfortunate as it is often an inexpensive but effective way of making a profound impression.<br />
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Photographs today are generally full color images but if you're not controlling the color in your images then you're missing a great chance to make a memorable impression. Of course lack of color (black and white photography) can be just as powerful if used properly. Jack Daniel's is a brand that uses black and white and selective color extensively in its marketing.<br />
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There are several ways to use selective color in your photographic imaging. Jack Daniel's uses a lot of black backgrounds or B&W photos and copy combined with color product shots of the bottle that has a B&W label but is filled with the golden elixir.</div>
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<b style="font-size: 16px;">About The Author</b><br />
Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit <a href="http://www.mrpwebmedia.com/" style="color: #005099;" target="_blank">www.mrpwebmedia.com</a>, <a href="http://www.136words.com/" style="color: #005099;" target="_blank">www.136words.com</a>, and <a href="http://www.sonicpersonality.com/" style="color: #005099;" target="_blank">www.sonicpersonality.com</a>. Contact at <a href="mailto:info@mrpwebmedia.com" style="color: #005099;" target="_blank">info@mrpwebmedia.com</a> or telephone <a href="tel:%28905%29%20764-1246" target="_blank" value="+19057641246">(905) 764-1246</a>.</div>
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Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-23830747011744063622013-06-01T08:59:00.001-07:002013-06-01T08:59:13.175-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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Pakistan - Key Statistics, Telecom Market and Infrastructure, Regulatory Overview, and Forecasts</h1>
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Synopsis</h2>
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Pakistan’s telecom market had been struggling for a long time with the transition from a regulated state-owned monopoly to a deregulated competitive structure. The government set out plans to increase fixed-line teledensity from 2.5% at the end of 2002 to 7% (around 10 million fixed lines) by 2010. This target became impossible to achieve in time and by 2012 the fixed subscriber base was actually declining. After peaking at 4% in 2008, fixed penetration had fallen to 3.5% coming into 2012. In the meantime, though, the focus had changed; the whole telecom landscape in Pakistan had shifted with the phenomenal expansion of the country’s mobile market. Over the same planning period – 2002 to 2010 – the number of mobile subscribers jumped from less than two million to 100 million. Despite a tightening of the national economy during 2009 the mobile market continued to expand at an annual rate of between 5% and 10%. And it had increased to 120 million by early 2012. While mobile penetration had passed 70%, internet penetration remained low. While broadband growth had almost been negligible for some years, 2008/09 saw a promising upsurge in broadband subscriptions; this pattern in broadband growth looked to be continuing, boosted by the spread of competition throughout the market and the increased adoption of wireless broadband solutions. By the start of 2012 broadband services made up around 40% of all internet subscriptions. This report offers a set of statistics on the Pakistan telecoms market, as well as information on the overall regulatory regime and regulatory developments.</div>
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Key developments:</h3>
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Tighter restriction on number of SIMs per person introduced by PTA; with the delays in issuing 3G licences continuing, the PTA was targeting end-2102 for the auction; Pakistan has launched its first communications satellite, Paksat-1R; broadband subscribers had increased to 40% of the total internet subscriber base; dispute with regulator over origination charges resolved; the government has decided to ban MNP, citing threats to national security.</div>
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Companies covered in this report include:</h3>
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Pakistan Telecommunication Co Ltd (PTCL); Mobilink (PMCL); Ufone (PTML, PTCL’s subsidiary); Telenor Pakistan; Warid Telecom; Zong (formerly CMPak); WorldCall; TeleCard; Dancom Pakistan; FLAG Telecom Group; Special Communication Organization (SCO); National Telecommunication Corporation (NTC).</div>
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Table of Contents</h2>
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<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>1. </em>Synopsis</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>2. </em>Key statistics</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>3. </em>Country overview<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>3.1</em> Background</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>3.2</em> Economy</li>
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<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>4. </em>Telecommunications market<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>4.1</em> Overview</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>4.2</em> Foreign Direct Investment (FDI)</li>
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<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5. </em>Regulatory environment<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.1</em> Overview</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.2</em> Background to development</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.3</em> Regulatory authorities<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.3.1</em> Ministry of Information Technology (MoIT)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.3.2</em> Pakistan Telecommunication Authority (PTA)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.3.3</em> PTA’s administrative actions</li>
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<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.4</em> Telecom sector liberalisation</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5</em> Regulatory developments<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.1</em> Restriction on number of SIMs</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.2</em> Operators accused of tax evasion</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.3</em> PTCL accused of anti-competitive practices</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.4</em> Dispute over origination charges resolved</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.5</em> Management of subscriber base</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.6</em> Special regions of Azad Jammu and Kashmir (AJ&K)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.7</em> Third Generation (3G) licensing</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.8</em> National numbering scheme</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.9</em> Number portability (NP)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.10</em> Infrastructure sharing</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.11</em> Security</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>5.5.12</em> Censorship</li>
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<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6. </em>Telecommunications infrastructure<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1</em> National telecom network<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.1</em> Overview</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.2</em> Fixed line statistics</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.3</em> Forecast – fixed line market – 2015; 2020</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.4</em> Opening up of market</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.5</em> Rural services</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.6</em> Universal Service Fund (USF)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.7</em> Mobile services</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.8</em> Fibre optic networks</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.9</em> Broadband networks</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.10</em> Payphones and Public Call Offices (PCOs)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.11</em> Wireless Local Loop (WLL)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.1.12</em> Next Generation Networks (NGNs)</li>
</ul>
</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.2</em> International infrastructure<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.2.1</em> International gateways</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.2.2</em> Pakistan-India link</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.2.3</em> Submarine cable networks</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.2.4</em> Satellite networks and systems</li>
</ul>
</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.3</em> Infrastructure developments<ul style="list-style-type: none; margin: 5px 0px 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>6.3.1</em> Voice over Internet Protocol (VoIP)</li>
</ul>
</li>
</ul>
</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>7. </em>Notes on forecasting</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;"><em>8. </em>Related reports</li>
</ul>
<ul style="list-style-type: none; margin: 1.5em 1.5em 1.5em 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 1 – Country statistics – 2012</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 2 – Telecom revenue and investment statistics – 2010</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 3 – Telephone network statistics – 2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 4 – Internet user statistics – 2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 5 – Mobile statistics – May 2012</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 6 – National telecommunications authorities</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 7 – Pakistan’s real GDP growth rate – 2005 - 2013</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 8 – Foreign Direct Investment (FDI) in telecom sector – 2002 - 2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 9 – Fixed lines in service and teledensity – 1991 - 2012</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 10 – Fixed wireline subscribers – 2004 - 2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 11 – Fixed wireline v. fixed wireless (WLL) subscribers – 2004 - 2012</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 12 – Fixed wireline subscribers by operator and market share –2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 13 – Forecast fixed line subscribers – 2015; 2020</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 14 – Growth in Public Call Offices (PCOs) – 1999 - 2009</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 15 – WLL subscribers – 2005 - 2012</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Table 16 – WLL subscribers by operator and market share – March 2012</li>
</ul>
<ul style="list-style-type: none; margin: 1.5em 1.5em 1.5em 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Chart 1 - GDP growth rate - 2005-2013</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Chart 2 - FDI in telecom sector - 2002-2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Chart 3 - Fixed lines in service and teledensity - 2001-2012(e)</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Chart 4 - Fixed wireline vs. fixed wireless subscribers - 2004-2012</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Chart 5 - Growth in Public Call Offices - 1999-2009</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Chart 6 - WLL subscribers by operator and market share - March 2012</li>
</ul>
<ul style="list-style-type: none; margin: 1.5em 1.5em 1.5em 0px; padding: 0px;">
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Exhibit 1 – Long Distance International (LDI) licensees – 2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Exhibit 2 – Local Loop (LL) licensees – 2011</li>
<li style="background-position: 0px 50%; font-size: 10pt; margin: 0px; padding: 0px 0px 5px 20px;">Exhibit 3 – Wireless Local Loop (WLL) licensees and status- 2011</li>
</ul>
</div>
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Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-780728262449101642013-06-01T08:58:00.001-07:002013-06-01T08:58:10.971-07:00Facebook, Twitter, LinkedIn in Pakistan<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;"><b>Facebook Pakistan Statistics</b></span></div>
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<span style="font-size: large;"><b><br /></b></span></div>
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Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are <b>5891220 Facebook users in the Pakistan</b>, which makes it #<b>26</b> in the ranking of all <a href="http://www.socialbakers.com/facebook-statistics/">Facebook statistics by country</a>.</div>
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Also, feel free to try our professional social media monitoring tool <a href="http://analytics.socialbakers.com/?ref=country-detail-text">Engagement Analytics</a> – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.</div>
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<h2 style="text-align: justify;">
Pakistan General info</h2>
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<table class="detail"><tbody>
<tr><th>Total Facebook Users:</th><td class="right nowrap">5891220</td></tr>
<tr><th>Position in the list:</th><td class="right nowrap">26.</td></tr>
<tr><th>Penetration of population:</th><td class="right nowrap">3.32%</td></tr>
<tr><th>Penetration of online population</th><td class="right nowrap">31.84%</td></tr>
<tr><th>Average CPC:</th><td class="right nowrap">$0.14</td></tr>
<tr><th>Average CPM:</th><td class="right nowrap">$0.06</td></tr>
</tbody></table>
</div>
<div class="right-50" style="text-align: justify;">
<a class="promo-banner" href="http://analytics.socialbakers.com/?ref=www-countries-detail-right-banner">PRO Analytics for Facebook pages</a></div>
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<h3>
TOP 5 <a href="http://www.socialbakers.com/facebook-pages/brands/pakistan/">brands in Pakistan</a></h3>
<table class="small list"><thead>
<tr><th>Brands</th><th>Facebook users</th></tr>
</thead><tbody>
<tr class="first"><th><a href="http://www.socialbakers.com/facebook-pages/111665325705-ufone">Ufone</a></th><td class="last-col right nowrap">393747</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/117836727545-djuice-pakistan">djuice pakistan</a></th><td class="last-col right nowrap">228990</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/199939918311-zong">Zong</a></th><td class="last-col right nowrap">206445</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/151132238272187-samsung-pakistan">Samsung Pakistan</a></th><td class="last-col right nowrap">189718</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/124649969064-dell-pakistan">Dell Pakistan</a></th><td class="last-col right nowrap">170448</td></tr>
</tbody></table>
</div>
<div class="right-50" style="text-align: justify;">
<h3>
TOP 5 <a href="http://www.socialbakers.com/facebook-pages/media/pakistan/">media in Pakistan</a></h3>
<table class="small list"><thead>
<tr><th>Media brand</th><th>Facebook users</th></tr>
</thead><tbody>
<tr class="first"><th><a href="http://www.socialbakers.com/facebook-pages/16944632531-coke-studio">Coke Studio</a></th><td class="last-col right nowrap">1003630</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/109709485721773-geo-tv">Geo TV</a></th><td class="last-col right nowrap">336431</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/203823349640145-samaa-tv">Samaa TV</a></th><td class="last-col right nowrap">64263</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/119129424807613-pakistan-music-idol">Pakistan Music Idol</a></th><td class="last-col right nowrap">59424</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/114791558546219-lux-style-awards">Lux Style Awards</a></th><td class="last-col right nowrap">52382</td></tr>
</tbody></table>
</div>
<h2 style="text-align: justify;">
Users & Demography for the Pakistan</h2>
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</div>
<menu class="tabs-menu submain-tabs" id="chart-intervals" style="text-align: justify;">
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-week#chart-intervals">Last week</a></li>
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-2-weeks#chart-intervals">Last 2 weeks</a></li>
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-month#chart-intervals">Last month</a></li>
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-3-months#chart-intervals">Last 3 months</a></li>
<li class="current"><a href="http://www.socialbakers.com/facebook-statistics/pakistan#chart-intervals">Last 6 months</a></li>
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<div class="block chart" style="text-align: justify;">
<img alt="Chart" src="http://www.socialbakers.com/storage/www/charts/country-pk-users-last-6-months.png" /></div>
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Our social networking statistics show that <b>Facebook penetration in Pakistan</b> is <b>3.32%</b> compared to the country's population and <b>31.84%</b> in relation to number of Internet users. The <b>total number of FB users in Pakistan</b> is reaching <b>5891220</b> and grew by more than <b>1001000</b> in the last 6 months.</div>
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Comparing these nearest countries by penetration of Facebook users shows that Pakistan has <b>0.02%</b> higher FB penetration than <a href="http://www.socialbakers.com/facebook-statistics/vanuatu" title="Facebook Vanuatu - user statistics, demographics">Vanuatu</a> and <b>0.05%</b> lower FB penetration than <a href="http://www.socialbakers.com/facebook-statistics/us-virgin-islands" title="Facebook US Virgin Islands - user statistics, demographics">US Virgin Islands</a>.</div>
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<h3>
TOP <a href="http://www.socialbakers.com/places/country/pakistan/">places in Pakistan</a></h3>
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<a class="facebook-login-button" href="http://www.blogger.com/blogger.g?blogID=3517676450222672072" name="country-detail-places">View TOP places</a></div>
</div>
<div class="block" style="text-align: justify;">
<h3>
User age distribution on Facebook in Pakistan</h3>
<img alt="Chart" src="http://www.socialbakers.com/storage/www/charts/country-pk-age-ratio.png" /></div>
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<b>Pakistan Facebook demographics</b> is other social media statistics we monitor. The largest age group is currently <b>18 - 24</b> with total of 2 945 610 users, followed by the users in the age of <b>25 - 34</b>.</div>
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<h3>
Male/Female User Ratio on Facebook in Pakistan</h3>
<img alt="Chart" src="http://www.socialbakers.com/storage/www/charts/country-pk-gender-ratio.png" /></div>
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There are <b>68% male</b> users and <b>32% female users in Pakistan</b>, compared to 56% and 44% in <a href="http://www.socialbakers.com/facebook-statistics/japan" title="Facebook Japan - user statistics, demographics">Japan</a> and 48% and 52% in <a href="http://www.socialbakers.com/facebook-statistics/netherlands" title="Facebook Netherlands - user statistics, demographics">Netherlands</a> .</div>
<div class="perex" style="text-align: justify;">
On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 18 - 24. </div>
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<div class="perex" style="text-align: justify;">
http://www.socialbakers.com/facebook-statistics/pakistan</div>
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<span style="font-size: large;"><b>Twitter Revolution in Pakistan? </b></span></div>
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<div class="AdInline" style="text-align: justify;">
<div class="AdCommercial AdLR336">
Dramatic expansion of the nation's middle class in the last decade has spawned telecom and media revolutions in Pakistan. Number of radio stations, television channels, mobile phone subscribers and Internet users have all experienced unprecedented growth since the turn of the century.</div>
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<div id="post_message_1758341">
<blockquote class="postcontent restore ">
<br />
The level of Internet penetration is Pakistan is still low. In a population of 177 million, only 18.5 million (10.4 percent) are connected to the Internet, though government officials quote a slightly higher figure of 20 million. Although it's twice that of India's Internet penetration of about 5%, Pakistan's penetration percentage is less than those in Tunisia (33.4 percent) and Egypt (21.1 percent). However, Internet use in Pakistan is growing at a rapid rate, particularly in urban centers where 40% of the population lives, which are also home to the middle class which often forms the backbone of mass-scale uprisings. Mobile Internet use shot up 161 percent in 2010 alone.<br />
<br />
Pakistan figures prominently in the population of users of Facebook and Twitter, two of the most popular social networking sites.<br />
<br />
In terms of Facebook users in Asia, South Korea saw the largest increase of 65%, between March 01 2010 and June 01 2010. Other countries with double-digit growth rate are Thailand with 28.3%, India 27.7%, Japan 21%, Pakistan 12.9%, Malaysia 12.3%, and Vietnam 10.4%. Compared to figures extracted in March 2010, total Facebook users in Indonesia and Taiwan have shown decline, according to Grey Review.<br />
<br />
According to Alexa, Twitter.com is the number twelve website in the world. It also ranks at number twelve in the United States. Outside the United States, Twitter is the eighth largest website in South Africa. The United Kingdom, Pakistan, and the Philippines all have Twitter as their tenth largest website, according to The Next Web.<br />
<br />
Pakistan saw the beginnings of online civil and political activism in 2008-2009 when the lawyers, according to Woodrow Wilson Center's scholar Huma Yusuf, "used chat forums, YouTube videos, Twitter feeds, and blogs to organize the Long March, publicize its various events and routes, and ensure that citizen reporting live from the march itself can be widely circulated to counter the government-influenced coverage of the protest on mainstream media outlets (such as state-owned radio and private news channels relying on government-issue licenses".<br />
<br />
With Pakistan's youth bulge and rapid growth in online user population, it is natural to ask if an Egyptian or Tunisian style youth-led revolution is on the horizon in the South Asian nation? Can the current disgust with the the failed political, military and intelligence establishment catalyze a mass youth uprising against the established order?</blockquote>
http://www.defence.pk/forums/current-events-social-issues/108901-twitter-revolution-pakistan.html</div>
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<span style="font-size: large;"><b>LinkedIn: Pakistan makes it to Top 20 with More than 700,000 Members</b></span></div>
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<i>By Jawwad Jafri of </i><a href="http://www.converget.com/" target="_blank"><i>Converge Technologies</i></a></div>
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LinkedIn, the World’s largest professional networking website has more than 700,000 members from Pakistan.</div>
<div style="text-align: justify;">
This places Pakistan in the 18<sup>th</sup> spot just behind Sweden but ahead of Denmark and Philippines.</div>
<div style="text-align: justify;">
Though the penetration rate is not sizable enough, but given the <a href="http://propakistani.pk/wp-content/uploads/2011/06/internet_users_in_Pakistan.jpg" target="_blank">huge head count</a> of Pakistani internet audience, Pakistan is easily placed as one of most populated communities on LinkedIn.</div>
<div style="text-align: justify;">
While the growth of social mediums like Facebook and Twitter has often been <a href="http://propakistani.pk/2010/11/29/the-power-of-sharing-in-social-media/" target="_blank">analyzed</a> and <a href="http://propakistani.pk/2011/05/14/social-media-revolution-pakistan-now/" target="_blank">debated</a>, LinkedIn continues to grow in Pakistani market without causing a major uproar.</div>
<div style="text-align: justify;">
According to Alexa, LinkedIn is the 10<sup>th</sup> most visited website in Pakistan.</div>
<div style="text-align: justify;">
<img alt="linkedin Pakistan1 LinkedIn: Pakistan makes it to Top 20 with More than 700,000 Members" border="0" height="588" src="http://propakistani.pk/wp-content/uploads/2011/06/linkedin_Pakistan1.png" style="background-image: none; border: 0px; display: block; float: none; margin-left: auto; margin-right: auto; padding-left: 0px; padding-right: 0px; padding-top: 0px;" title="linkedin_Pakistan" width="541" /></div>
<div style="text-align: justify;">
Source: <a href="http://www.socialbakers.com/linkedin-statistics" target="_blank">SocialBakers</a></div>
<div style="text-align: justify;">
LinkedIn is helpful in multiple ways. Firstly, it helps people connect with their professional network without exposing their personal lives to everyone like on Facebook. Members can communicate with each other through private inbox messages.</div>
<div style="text-align: justify;">
One great feature on LinkedIn is the Groups. While the concept of groups is nothing new, the quality of Groups on LinkedIn is far superior to other websites. Each specialty area has a niche group and if not you can always create one. Experts from around the world are available to help and guide each other which makes the experience extremely rewarding.</div>
<div style="text-align: justify;">
Apart from the experience and learning for members, there are more perks of being a LinkedIn member. Headhunters are increasingly turning towards LinkedIn to screen and shortlist their candidates. The members who are highly active on Groups and establish themselves as “Subject Experts” get easily shortlisted. Also, the recommendations that each member accumulates for his past performances play a vital role in getting shortlisted by headhunters.</div>
<div style="text-align: justify;">
The major competition for LinkedIn in Pakistan comes from Rozee.pk which is the 19<sup>th</sup> most visited website in Pakistan. Rozee.pk focuses only on job opportunities and is the favorite of local crowd when it comes to online job application.</div>
<div style="text-align: justify;">
However, LinkedIn is emerging as a tough competitor even in this space. The power that LinkedIn has and Rozee.pk lacks comes from the professional network and recommendations that is the core of LinkedIn.</div>
<div style="text-align: justify;">
For young professionals who are looking to move up the ladder in their career, LinkedIn is an extremely helpful resource which should not be ignored.</div>
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http://propakistani.pk/2011/06/21/linkedin-pakistan-makes-it-to-top-20-with-more-than-700000-members/</div>
</div>
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Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-20135069932796661102013-06-01T08:56:00.001-07:002013-06-01T08:56:30.282-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-size: large;"><b>Facebook shows relentless global growth</b></span><br />
<br />
<div class="bodytext">
<span id="mn_Global">In country after country, <a href="http://www.siliconvalley.com/topics?Facebook">Facebook</a> is toppling the incumbent local social network in what seems like an unstoppable march to global dominance.</span></div>
<span id="mn_Global">After overtaking Microsoft's Windows Live Profile in Portugal and Mexico in early 2010, Facebook eclipsed StudiVZ in Germany and <a href="http://www.siliconvalley.com/topics?Google%20Inc.">Google's</a> (<a href="http://markets.financialcontent.com/mng-ba.siliconvalley/quote?Symbol=GOOG">GOOG</a>) Orkut in India later that year, and soon unseated Hyves in the Netherlands, according to metrics firm comScore. Now Facebook is poised to triumph in what has been viewed as its ultimate popularity contest, with comScore indicating the network is likely to dethrone Orkut in social media-mad Brazil when its December data is released.</span><br />
<span id="mn_Global">Facebook's relentless spread is a vindication of founder and CEO <a href="http://www.siliconvalley.com/topics?Mark%20Zuckerberg">Mark Zuckerberg's</a> growth-first principle, under which the social network has focused primarily on adding users, not building revenue, since its beginning. Facebook will surpass 1 billion users in the next few months, analysts say, and that population will be a huge asset it can tout to investors as the company prepares for an initial public offering of stock as soon as spring.</span><br />
<span id="mn_Global">"It's been really surprising to us to see how quickly Facebook has grown, not just in Western countries or English-speaking countries, but pretty much around the world," said Carmela Aquino of comScore. "I think part of it is the network effect -- when you have a big enough mass of people beginning to jump on a social network, it's only a matter of time that their friends get on the same network, and it starts to spread."</span><br />
<span id="mn_Global">Facebook is now used by more than half the population in the U.S. and a number of other countries, according to analytics company Socialbakers, but its growth is slowing in North America and much of Europe as it approaches a saturation point. Still, as Facebook prepares for its IPO, the Menlo Park-based social networking company's massive expansion in countries like Brazil, India, Mexico, South Korea and Vietnam suggests the social network has a bright future.</span><br />
<span id="mn_Global">For investors, Facebook's rise in Asia, South America and other developing nations "is a proof point that they can make it everywhere in the world," said Jan Rezab, CEO of Socialbakers. He believes the social network's user population could swell from more than 800 million to 1 billion as soon as April, a threshold that would be a selling point for potential buyers of its stock. "I think they are going to announce it with the IPO; I think that's the strategic thing to do," Rezab said.</span><br />
<span id="mn_Global">Facebook, which started in 2004 as a way for students at Ivy League universities and Stanford to socialize and didn't open up to the public until 2006, first saw a majority of its traffic coming from outside the U.S. in 2009, according to Socialbakers. Now more than four out of five Facebook users log on from other countries.</span><br />
<span id="mn_Global">Other online social networks also have a global draw. U.S.-based <a href="http://www.siliconvalley.com/topics?Twitter">Twitter</a> and LinkedIn pull a large majority of their visitors from outside the U.S. Even the most popular Russian social network, VKontakte, draws 43 percent of its traffic from outside Russia, according to a recent comScore study on the growth of social networks, which now reach 82 percent of the world's online population, or 1.2 billion people.</span><br />
<span id="mn_Global">Just two years ago, 46 percent of visits to LinkedIn, the professional social network, came from outside the U.S., according to data comScore prepared at the request of this newspaper. Now 62 percent come from outside the U.S.</span><br />
<span id="mn_Global">That sense of a borderless world for successful social networks is nowhere more true than in Brazil, the world's fifth-largest country, where Google's Orkut had been the entrenched king for years. Orkut had six times the volume of Facebook's monthly traffic as recently as January 2010. But while Orkut continued to grow, Facebook's Brazilian traffic erupted in 2011, according to comScore.</span><br />
<span id="mn_Global">People familiar with the Brazilian Internet market say there were many factors in Facebook's sudden rise in the South American nation of 200 million people, including Facebook's availability in the local language and the globalization of people's social ties.</span><br />
<span id="mn_Global">Compared with Orkut, "Facebook is much more universal, and there are a lot of ex-Brazilians living outside Brazil," said Ron Czerny, CEO of PlayPhone, a mobile gaming platform that uses Facebook and Orkut to promote its games and has offices in Silicon Valley and Brazil. "The fact that they can connect to their friends and family, that helped (Facebook) a lot."</span><br />
<span id="mn_Global">Czerny, who is Brazilian, said the availability of games on Facebook in the Brazilian dialect of Portuguese was another big boost. The aura of American hipness and fashion that many Brazilians associated with Facebook also held sway with many people, said Czerny and others.</span><br />
<span id="mn_Global">At the beginning of 2010, Facebook was not the leading social network in 13 of the 43 international markets tracked by comScore. That has now dropped to six of those countries, including China, where it is blocked by the government.</span><br />
<span id="mn_Global">Facebook believes there were other factors in its global adoption, particularly the software application launched in 2008 that allows users to collaborate to rapidly build a model that translates Facebook into their local language.</span><br />
<span id="mn_Global">Facebook also made a key move in its purchase last year of mobile technology company Snaptu, which made software that allows more than 2,500 models of more basic-feature phones to access Facebook with much of the same functionality as an iPhone or Android smartphone. That opened a gateway to Facebook in countries where few people can afford a smartphone or a PC to go online.</span><br />
<span id="mn_Global">Rezab also said the linguistic translation abilities of Facebook are key because it helps Facebook feel like a local experience instead of a Silicon Valley import.</span><br />
<span id="mn_Global">"The majority of the content on Facebook, or YouTube for that matter, is purely local," Rezab said. "These networks succeeded by being globally local, if you know what I mean."</span><br />
<div class="taglinejb">
<span id="mn_Global">Contact Mike Swift at 408-271-3648. Follow him at Twitter.com/swiftstories or facebook.com/mike.swift3.</span></div>
<div class="taglinejb">
<span id="mn_Global"> http://www.mercurynews.com/portlet/article/html/fragments/print_article.jsp?articleId=19723521&siteId=568</span><br />
<br />
<b>People on Facebook</b><br />
<div class="statrow clearfix">
<div class="statistics">
<ul>
<li>More than 800 million active users</li>
<li>More than 50% of our active users log on to Facebook in any given day</li>
<li>Average user has 130 friends</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">
<b>Activity on Facebook</b></div>
<div class="statistics">
<ul>
<li>More than 900 million objects that people interact with (pages, groups, events and community pages)</li>
<li>Average user is connected to 80 community pages, groups and events</li>
<li>On average, more than 250 million photos are uploaded per day</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">
<b>Global Reach</b></div>
<div class="statistics">
<ul>
<li>More than 70 languages available on the site</li>
<li>More than 75% of users are outside of the United States</li>
<li>Over 300,000 users helped translate the site through the translations application</li>
</ul>
</div>
</div>
<div class="statrow clearfix">
<div class="section">
<b>Platform</b></div>
<div class="statistics">
<ul>
<li>On average, people on Facebook install apps more than 20 million times every day</li>
<li>Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites</li>
<li>More than 7 million apps and websites are integrated with Facebook</li>
</ul>
</div>
</div>
<div class="section">
<b>Mobile</b></div>
<ul>
<li>More than 350 million active users currently access Facebook through their mobile devices</li>
<li>More than 475 mobile operators globally work to deploy and promote Facebook mobile products</li>
</ul>
Source: https://www.facebook.com/press/info.php?statistics</div>
</div>
Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-62554178976504186682012-01-07T01:34:00.000-08:002013-06-01T08:54:23.145-07:00Pakistan Facebook Statistics, Penetration, Demography - Socialbakers<div dir="ltr" style="text-align: left;" trbidi="on">
Facebook monitoring helps to improve your business and social media marketing strategy in every country. Currently, there are <b>5<span class="nb"></span>891<span class="nb"></span>220 Facebook users in the Pakistan</b>, which makes it #<b>26</b> in the ranking of all <a href="http://www.socialbakers.com/facebook-statistics/">Facebook statistics by country</a>.<br />
Also, feel free to try our professional social media monitoring tool <a href="http://analytics.socialbakers.com/?ref=country-detail-text">Engagement Analytics</a> – monitor the situation on the market, track and analyze your fans' engagement on your Facebook page, identify key influencers, response rates, and much more. Easily generate the data, compare them with your competitors or with the top brands in your field.<br />
<br />
<h2>
Pakistan General info</h2>
<div class="left-50">
<table class="detail"><tbody>
<tr><th>Total Facebook Users:</th><td class="right nowrap">5<span class="nb"></span>891<span class="nb"></span>220</td></tr>
<tr><th>Position in the list:</th><td class="right nowrap">26.</td></tr>
<tr><th>Penetration of population:</th><td class="right nowrap">3.32%</td></tr>
<tr><th>Penetration of online population</th><td class="right nowrap">31.84%</td></tr>
<tr><th>Average CPC:</th><td class="right nowrap">$0.14</td></tr>
<tr><th>Average CPM:</th><td class="right nowrap">$0.06</td></tr>
</tbody></table>
</div>
<div class="right-50">
<a class="promo-banner" href="http://analytics.socialbakers.com/?ref=www-countries-detail-right-banner">PRO Analytics for Facebook pages</a></div>
<br />
<div class="left-50">
<h3>
TOP 5 <a href="http://www.socialbakers.com/facebook-pages/brands/pakistan/">brands in Pakistan</a></h3>
<table class="small list"><thead>
<tr><th>Brands</th><th>Facebook users</th></tr>
</thead><tbody>
<tr class="first"><th><a href="http://www.socialbakers.com/facebook-pages/111665325705-ufone">Ufone</a></th><td class="last-col right nowrap">393<span class="nb"></span>747</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/117836727545-djuice-pakistan">djuice pakistan</a></th><td class="last-col right nowrap">228<span class="nb"></span>990</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/199939918311-zong">Zong</a></th><td class="last-col right nowrap">206<span class="nb"></span>445</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/151132238272187-samsung-pakistan">Samsung Pakistan</a></th><td class="last-col right nowrap">189<span class="nb"></span>718</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/124649969064-dell-pakistan">Dell Pakistan</a></th><td class="last-col right nowrap">170<span class="nb"></span>448</td></tr>
</tbody></table>
</div>
<div class="right-50">
<h3>
TOP 5 <a href="http://www.socialbakers.com/facebook-pages/media/pakistan/">media in Pakistan</a></h3>
<table class="small list"><thead>
<tr><th>Media brand</th><th>Facebook users</th></tr>
</thead><tbody>
<tr class="first"><th><a href="http://www.socialbakers.com/facebook-pages/16944632531-coke-studio">Coke Studio</a></th><td class="last-col right nowrap">1<span class="nb"></span>003<span class="nb"></span>630</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/109709485721773-geo-tv">Geo TV</a></th><td class="last-col right nowrap">336<span class="nb"></span>431</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/203823349640145-samaa-tv">Samaa TV</a></th><td class="last-col right nowrap">64<span class="nb"></span>263</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/119129424807613-pakistan-music-idol">Pakistan Music Idol</a></th><td class="last-col right nowrap">59<span class="nb"></span>424</td></tr>
<tr><th><a href="http://www.socialbakers.com/facebook-pages/114791558546219-lux-style-awards">Lux Style Awards</a></th><td class="last-col right nowrap">52<span class="nb"></span>382</td></tr>
</tbody></table>
</div>
<h2>
Users & Demography for the Pakistan</h2>
<br />
<menu class="tabs-menu submain-tabs" id="chart-intervals">
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-week#chart-intervals">Last week</a></li>
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-2-weeks#chart-intervals">Last 2 weeks</a></li>
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-month#chart-intervals">Last month</a></li>
<li><a href="http://www.socialbakers.com/facebook-statistics/pakistan/last-3-months#chart-intervals">Last 3 months</a></li>
<li class="current"><a href="http://www.socialbakers.com/facebook-statistics/pakistan#chart-intervals">Last 6 months</a></li>
</menu><br />
<div class="block chart">
</div>
Our social networking statistics show that <b>Facebook penetration in Pakistan</b> is <b>3.32%</b> compared to the country's population and <b>31.84%</b> in relation to number of Internet users. The <b>total number of FB users in Pakistan</b> is reaching <b>5<span class="nb"></span>891<span class="nb"></span>220</b> and grew by more than <b>1<span class="nb"></span>001<span class="nb"></span>000</b> in the last 6 months.<br />
Comparing these nearest countries by penetration of Facebook users shows that Pakistan has <b>0.02%</b> higher FB penetration than <a href="http://www.socialbakers.com/facebook-statistics/vanuatu" title="Facebook Vanuatu - user statistics, demographics">Vanuatu</a> and <b>0.05%</b> lower FB penetration than <a href="http://www.socialbakers.com/facebook-statistics/us-virgin-islands" title="Facebook US Virgin Islands - user statistics, demographics">US Virgin Islands</a>.<br />
<div class="block">
<h3>
User age distribution on Facebook in Pakistan</h3>
</div>
<div class="block">
</div>
<div class="perex">
<b>Pakistan Facebook demographics</b> is other social media statistics we monitor. The largest age group is currently <b>18 - 24</b> with total of 2 945 610 users, followed by the users in the age of <b>25 - 34</b>.</div>
<div class="block">
<h3>
Male/Female User Ratio on Facebook in Pakistan</h3>
</div>
<div class="perex">
There are <b>68% male</b> users and <b>32% female users in Pakistan</b>, compared to 56% and 44% in <a href="http://www.socialbakers.com/facebook-statistics/japan" title="Facebook Japan - user statistics, demographics">Japan</a> and 48% and 52% in <a href="http://www.socialbakers.com/facebook-statistics/netherlands" title="Facebook Netherlands - user statistics, demographics">Netherlands</a> .<br />
<br /></div>
<div class="perex">
On the graph below you can see that the biggest gain in the last 3 months was recorded by the age group of 18 - 24. </div>
<div class="perex">
<br /></div>
<div class="perex">
http://www.socialbakers.com/facebook-statistics/pakistan</div>
</div>
Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-35614773877921430802011-12-29T05:27:00.001-08:002013-06-01T08:54:43.845-07:00<div dir="ltr" style="text-align: left;" trbidi="on">
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Essential advice for
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conversion tips from Conversion Conference, London</span></a>
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Gareth
Davies shares 63 top conversion rate optimization tips he learned at
Conversion Conference London, a recent gathering of some of the world’s
foremost consultants and speakers in the craft of conversion. <a href="http://wordtracker.us1.list-manage2.com/track/click?u=16a3328036dc69725cbb055c0&id=b616bf128d&e=b04e66ab6f" target="_blank">Read
more ...</a></div>
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<td valign="top"><a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=8ec893917d&e=b04e66ab6f" target="_blank"> <img alt="The New SEO" hspace="1" src="http://www.wordtracker.com/attachments/styles/illustration/public/field/image/new2.png" style="border: 1px solid grey; min-height: 65px; width: 75px;" vspace="1" /></a> </td>
<td><table border="0" cellpadding="0" cellspacing="0" style="width: 7px;">
<tbody>
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<td valign="top" width="100%"><a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=3210fb1c83&e=b04e66ab6f" style="color: #006699; font-size: 15px;" target="_blank"> <span style="color: #006699; font-family: Arial; font-size: 15px;">Are
you ready for the new SEO?<br />
</span></a>
<br />
<div style="font-size: 12px;">
Search engines'
increasing use
of brand power, visitor behavior and social data means old SEO tactics
aren’t enough. Mark Nunney introduces The New SEO in an edited extract
from his new Wordtracker book, <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=60f960a6ae&e=b04e66ab6f" target="_blank">SEO for Profit</a>.<br />
<a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=ea33eb96f4&e=b04e66ab6f" target="_blank">Read more ...</a></div>
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</td>
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</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
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<td><div style="font-size: 30px; line-height: 30px; min-height: 20px;">
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" style="font-family: Arial;">
<tbody>
<tr>
<td valign="top"><a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=f1dfa2afc7&e=b04e66ab6f" target="_blank"> <img alt="SEO for Profit" hspace="1" src="http://www.wordtracker.com/attachments/styles/ebook_illustration/public/SEO-for-profit-graphics-%2449_0.png" style="border: 1px solid grey; min-height: 65px; width: 75px;" vspace="1" /></a></td>
<td><table border="0" cellpadding="0" cellspacing="0" style="width: 7px;">
<tbody>
<tr>
<td><div style="font-size: 0px; line-height: 0px; min-height: 0px;">
</div>
<br /></td>
</tr>
</tbody>
</table>
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<td valign="top" width="100%"><a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=85b0069c84&e=b04e66ab6f" style="color: #006699; font-size: 15px;" target="_blank"><span style="color: #006699; font-family: Arial; font-size: 15px;">SEO
for Profit</span></a>
<br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
<tr>
<td><div style="font-size: 5px; line-height: 5px; min-height: 5px;">
</div>
</td>
</tr>
</tbody>
</table>
<div style="font-size: 12px;">
<a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=62dac81423&e=b04e66ab6f" target="_blank">SEO for Profit</a>
is a Wordtracker Masterclass in search engine optimization written by
Mark Nunney. 329 pages of expert advice will show you how to make a
profit from your SEO. <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=8102e08ad8&e=b04e66ab6f" target="_blank">Read more ...</a></div>
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</div>
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</td>
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</tbody>
</table>
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<tbody>
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<td><div style="font-size: 30px; line-height: 30px; min-height: 20px;">
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" style="font-family: Arial;">
<tbody>
<tr>
<td valign="top"><a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=2fc62e663e&e=b04e66ab6f" target="_blank"><img alt="Wordtracker Webinars" src="http://www.wordtracker.com/attachments/wordtracker-webinars.jpg" style="border: 1px solid grey; width: 75px;" /></a><a href="http://www.blogger.com/blogger.g?blogID=3003052065160041009"> </a> </td>
<td><table border="0" cellpadding="0" cellspacing="0" style="width: 7px;">
<tbody>
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</div>
<br /></td>
</tr>
</tbody>
</table>
</td>
<td valign="top" width="100%"><a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=e7c399f10f&e=b04e66ab6f" style="color: #006699; font-size: 15px;" target="_blank"> <span style="color: #006699; font-family: Arial; font-size: 15px;">How
to build quality links webinar </span> </a>
<br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
<tr>
<td><div style="font-size: 5px; line-height: 5px; min-height: 5px;">
</div>
</td>
</tr>
</tbody>
</table>
<div style="font-size: 12px;">
Ken McGaffin will be
giving his next link building webinar live on <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=d002748522&e=b04e66ab6f" target="_blank">Tuesday
January 24th at 12 noon US Eastern time (5pm UK time.)</a> </div>
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
<tr>
<td><div style="font-size: 5px; line-height: 5px; min-height: 5px;">
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</table>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
<tr>
<td><div style="font-size: 30px; line-height: 30px; min-height: 20px;">
</div>
</td>
</tr>
</tbody>
</table>
<table border="0" cellpadding="0" cellspacing="0" style="font-family: Arial;">
<tbody>
<tr>
<td valign="top"><a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=9a43873ff8&e=b04e66ab6f" target="_blank"> <img alt="Wordtracker Webinars" src="http://www.wordtracker.com/attachments/wordtracker-webinars.jpg" style="border: 1px solid grey; width: 75px;" /> </a> </td>
<td><table border="0" cellpadding="0" cellspacing="0" style="width: 7px;">
<tbody>
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</div>
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</tbody>
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</td>
<td valign="top" width="100%"><a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=3a61320808&e=b04e66ab6f" style="color: #006699; font-size: 15px;" target="_blank"> <span style="color: #006699; font-family: Arial; font-size: 15px;">Live
keyword research webinar </span> </a>
<br />
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
<tr>
<td><div style="font-size: 5px; line-height: 5px; min-height: 5px;">
</div>
</td>
</tr>
</tbody>
</table>
<div style="font-size: 12px;">
Mal Darwen's next live
Introduction to Keyword Research is being held on <a href="http://wordtracker.us1.list-manage2.com/track/click?u=16a3328036dc69725cbb055c0&id=96ba78949c&e=b04e66ab6f" target="_blank">Wednesday
January 25th at 11am US Eastern time (4pm UK time.)</a> </div>
<table border="0" cellpadding="0" cellspacing="0" style="width: 1px;">
<tbody>
<tr>
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</td>
<td valign="top" width="100%"><a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=299266a099&e=b04e66ab6f" style="color: #006699; font-size: 15px;" target="_blank"> <span style="color: #006699; font-family: Arial; font-size: 15px;">Get
social with Wordtracker on Twitter, YouTube, Facebook and LinkedIn </span>
</a>
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Join fellow
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<a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=31280e0ff6&e=b04e66ab6f" target="_blank">YouTube</a>,
<a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=071632ccdc&e=b04e66ab6f" target="_blank">Facebook</a>
and <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=1c3b463c9b&e=b04e66ab6f" target="_blank">LinkedIn</a> for
unique content, chat and networking. </div>
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Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-90767315001525708182011-12-29T04:21:00.000-08:002011-12-29T04:21:42.211-08:00How Can Startups Leverage Social Media?<a href="http://www.siliconindia.com/shownews/How_Can_Startups_Leverage_Social_Media-nid-100274-cid-100.html?utm_source=clicktrack&utm_medium=banner&utm_campaign=newsrightspootlight">How Can Startups Leverage Social Media?</a>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-67847129905220555342011-12-29T04:18:00.000-08:002011-12-29T04:18:00.568-08:0030 Proven Internet Marketing Strategies<div dir="ltr" style="text-align: left;" trbidi="on">
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<ul>
<li>How to instantly improve your website effectiveness</li>
<li>Simple ways to improve your search engine rankings</li>
<li>Where you should spend your online advertising dollars</li>
<li>The easiest ways to engage in social media</li>
<li><strong>And much more</strong></li>
</ul>
<strong>Ultimately, you'll learn 30 fast and easy ways to grow your business online.</strong><br />
And you can do it all without having to become an expert on every topic!</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-37825047522935000202011-12-29T04:00:00.000-08:002011-12-29T04:00:20.478-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="entry-content" style="text-align: justify;">
<div style="text-align: justify;">
Google uses Google+ probably more than anyone else out there
(except for maybe Robert Scoble), and regardless of whether or not you
have added it to your daily social networking routine, it continues to
provide a great channel for getting to know Google better. </div>
<div style="text-align: justify;">
<strong>What should Google be doing in 2012 to make your job easier? <a href="http://www.webpronews.com/how-can-google-help-your-website-in-2012-2011-12#comments">Comment here</a>. </strong></div>
<div style="text-align: justify;">
That doesn’t just go for helping your search rankings (which it can), but it provides a <a href="http://www.webpronews.com/how-could-google-improve-google-to-help-your-business-2011-07">direct line of communication with many, many Googlers.</a>
It’s a great place to get advice from Google, and to share feedback.
And it’s not just empty feedback. They’re actively participating in
meaningful conversations with users, and have shown that they are taking
ideas into consideration (<a href="https://plus.google.com/103097764320602190090/posts/BThQZaMDvEY">for example</a>, see recent <a href="http://www.webpronews.com/gmail-google-2-2011-12">Gmail integration</a>). </div>
<div style="text-align: justify;">
This week, Google Webmaster Trends analyst John Mueller posted the following in <a href="https://plus.google.com/u/0/113006028898915385825/posts/jodrhA4iJzN">a Google+ update</a>: </div>
<div style="text-align: justify;">
<em>“Google has tried a lot of new things this year when it comes to
webmaster support — such as the hangouts in a variety of languages.
Which parts do you all think we should work on next year? How can we
make it easier for you all to make awesome websites, which are easily
findable in web-search?”</em></div>
<div style="text-align: justify;">
<em>
</em></div>
<div style="text-align: justify;">
<em>“More hangouts? videos? more documentation? more detailed examples?”</em></div>
<div style="text-align: justify;">
This seems like a good opportunity to not only to raise this question
ourselves with our readers, but to spread the question further, because
you can actually participate in this conversation and possibly have an
impact on future Google offerings, which can in turn benefit your site
in the long run, and after a crazy year of algorithm changes, I’m sure
many of you are looking for any leg up possible. </div>
<div style="text-align: justify;">
Google has already been hosting a slew of webmaster hangouts on
Google+, and if you haven’t been taking advantage of this, why not? You
are getting free access to some advice right from the horse’s mouth. </div>
<div style="text-align: justify;">
If you read WebProNews regularly, you should also know that Google
puts out a lot of webmaster videos, generally starring Matt Cutts. We
cover them fairly frequently, because they’re generally full of helpful
knowledge for webmasters. Even when they contain things you already
knew, sometimes it helps to be reminded of certain things, or Cutts
might present the topic in a slightly different light than you looked at
it before. It’s a good idea to watch these videos. </div>
<div style="text-align: justify;">
Here are some of the responses Mueller has received to his question so far: </div>
<div style="text-align: justify;">
<em>Thomas Morffew: More people like you John, that are real faces, and available to help.</em></div>
<div style="text-align: justify;">
<em>
Sandip Dedhia: I agree with +Thomas Morffew, more Googlers who are
open to speak about issues which webmasters are facing. In post panda
era most of the replies on webmaster forum are so generic that it is
hard to make out what is the exact cause of penalty or search traffic
drop. <br />
I would suggest some case studies around those websites who managed
to recover from different penalties, like the reasons of penalty and
steps they took to recover from that penalty.<br />
Ramon Somoza: Certainly some assistance for multilingual sites would a great help.<br />
Lincoln Jaeger: There could be more direct interaction going on
through the webmasters console, with regards to flagging up issues, for
example. <br />
</em></div>
<em>Bret Sutherland: When will Google shopping/product search get staff who are open and responsive?</em><br />
Do you agree with any of these commenters? Have other ideas? <br />
<strong>What do you think Google should do to make it easier for you to make a high quality site that is easily findable in search? <a href="http://www.webpronews.com/how-can-google-help-your-website-in-2012-2011-12#comments">Let us know in the comments</a>. </strong><br />
<strong>http://www.webpronews.com/how-can-google-help-your-website-in-2012-2011-12</strong><br />
</div>
</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-50191220108514775462011-12-29T03:54:00.000-08:002011-12-29T03:54:29.176-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=1544cc2967&e=a81122380a" target="_blank"> <img alt="logo" src="http://wordtracker.com/assets/images/wordtracker-blue.png" style="border: medium none;" /> </a></div>
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<div style="font-size: 12px;">
Essential advice for
professional online marketers </div>
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<tbody>
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<td valign="top"> <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=05a70812cb&e=a81122380a" target="_blank"> <img alt="Best articles 2011" hspace="1" src="https://www.wordtracker.com:8002/attachments/styles/illustration/public/field/image/2011-pic.png" style="border: 1px solid grey; min-height: 66px; width: 75px;" vspace="1" /></a></td>
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<td valign="top" width="100%"> <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=ef2f6fe0b6&e=a81122380a" style="color: #006699; font-size: 15px;" target="_blank"> <span style="color: #006699; font-family: Arial; font-size: 15px;">The
Best of 2011</span></a>
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<div style="font-size: 12px;">
Use the following best
articles (and a few videos) of 2011 to save time and money on SEO in
2012. You'll learn about both the established basics of SEO like
choosing the right target keywords, quality content and link building;
and the visitor behavior-centred SEO of the future. <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=0f785b9476&e=a81122380a" target="_blank"><span></span><span></span></a></div>
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</div>
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<table border="0" cellpadding="0" cellspacing="0" style="font-family: Arial;">
<tbody>
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<td valign="top"> <img alt="SEO" src="https://www.wordtracker.com:8002/attachments/styles/illustration/public/field/image/iStock_000017365565XSmall.png" style="border: 1px solid; min-height: 66px; width: 75px;" /><a href=""> </a> </td>
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<td valign="top" width="100%"> <span style="font-size: 15px; font-weight: bold;">SEO</span>
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<tbody>
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<div style="font-size: 5px; line-height: 5px; min-height: 5px;">
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<div style="font-size: 12px;">
The biggest SEO story
of 2011 broke on the 24th Feb 2011 when Google's Panda Update affected
12% of search results and halved many sites' visitor numbers. The <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=b8be501d83&e=a81122380a" target="_blank">Google
Panda update survival guide</a> shows you how to find out if your site
was Panda slapped and what to do about it.<br />
<br />
In <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=6346d3495f&e=a81122380a" target="_blank">Why
Google Panda slapped quality sites</a>, Mark Nunney investigated why
Panda is
hurting so many established high quality content sites and what we can
learn from it.<br />
<br />
Panda leads us to <a href="http://wordtracker.us1.list-manage2.com/track/click?u=16a3328036dc69725cbb055c0&id=868a6d42c3&e=a81122380a" target="_blank">The New SEO</a>.
In an edited extract from his new book, <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=91f8084d8b&e=a81122380a" target="_blank">SEO for Profit</a>,
Mark looked at how search engines are increasingly using a site's
branding, visitor behavior and social data.<br />
<br />
<a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=e8d3da2ba4&e=a81122380a" target="_blank">SEO for
editorial teams, journalists and writers</a>, and its partner piece on <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=d741140f79&e=a81122380a" target="_blank">link
building</a>, are gentle introductions to the basics of SEO.<br />
<br />
If you're in SEO for business then read and follow <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=d3a0034c85&e=a81122380a" target="_blank">The
Rules of SEO for Profit</a><br />
<br />
And if you're serious about SEO then learn <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=f2ef025c3c&e=a81122380a" target="_blank">How
to be an expert SEO</a><br />
<br />
But no matter how good you get, make sure you know <a href="http://wordtracker.us1.list-manage2.com/track/click?u=16a3328036dc69725cbb055c0&id=39bdfd00d6&e=a81122380a" target="_blank">How to
get things done in SEO</a> and save some time with <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=d44597c6fe&e=a81122380a" target="_blank">Artificial
SEO intelligence</a> </div>
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<td valign="top"> <img alt="Link building" src="http://www.wordtracker.com/attachments/iStock_000011160210Medium.jpg" style="border: 1px solid; min-height: 66px; width: 75px;" /> </td>
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<td valign="top" width="100%"> <span style="font-size: 15px; font-weight: bold;">Link building</span>
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<div style="font-size: 12px;">
Wordtracker
Link Builder finds you thousands of link prospects and organizes them
into different strategies. Ken McGaffin explores those different <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=71dbc9b6b9&e=a81122380a" target="_blank">Link
building strategies</a>
for blogs, news sites, social media, job sites, directories, shopping
sites, trusted sites, business sites, those that already link to your
site and those that link to more than one competitor.<br />
<br />
Whatever link building strategies you pursue, <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=2080077898&e=a81122380a" target="_blank">Quality
links need quality content</a><br />
<br />
<a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=8d4efe212a&e=a81122380a" target="_blank">Does
your link building use the secret of the 'magic middle'?</a><br />
<br />
How do you persuade busy bloggers to link to you? Ken McGaffin
explained how in <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=4e8c73b767&e=a81122380a" target="_blank">Link
building and the craft of persuasion</a><br />
<br />
Want to know what happens when link building is done right? Read how <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=75309006ac&e=a81122380a" target="_blank">Link
building hero, Nick Russill, gets links for snow-forecast.com without
asking</a> </div>
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<td valign="top"> <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=fb5b79faf6&e=a81122380a" target="_blank"> <img alt="Content" src="http://www.wordtracker.com/attachments/content.png" style="border: 1px solid grey; min-height: 66px; width: 75px;" />
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<div style="font-size: 12px;">
Ever feel like you're
in a rut when it comes to writing articles? Karon Thackston (author of <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=134f929131&e=a81122380a" target="_blank">Article
Marketing: The Write Way to Build More Links</a>) has the answer to
your problem with <a href="http://wordtracker.us1.list-manage1.com/track/click?u=16a3328036dc69725cbb055c0&id=62c7f3f08f&e=a81122380a" target="_blank">13 article
styles that deliver results</a><br />
<br />
There's more to content than writing and Gareth Davies detailed <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=5d77f43dfd&e=a81122380a" target="_blank">5 ways video
can seriously help your SEO</a> <br />
<br />
No matter how good your content, if you want it read and shared then
you need great headlines. Ken McGaffin interviewed Nick Usborne, expert
headline writer and author of <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=db92bb4107&e=a81122380a" target="_blank">Killer
Headlines for Web Content</a> and asked him <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=e70c109cd0&e=a81122380a" target="_blank">How
to write killer headlines</a><br />
<br />
When your quality content and irresistible headlines appear on your
site, take Ben Hunt's advice and make sure you avoid the <a href="http://wordtracker.us1.list-manage.com/track/click?u=16a3328036dc69725cbb055c0&id=3e413e66b0&e=a81122380a" target="_blank">Worst
5 web design mistakes</a> </div>
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<td valign="top" width="100%"> <a href="http://wordtracker.us1.list-manage2.com/track/click?u=16a3328036dc69725cbb055c0&id=8848c72bdb&e=a81122380a" style="color: #006699; font-size: 15px;" target="_blank"> <span style="color: #006699; font-family: Arial; font-size: 15px;">Get
social with Wordtracker on Twitter, YouTube, Facebook and LinkedIn </span>
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Join fellow
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</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-43384155678138304832011-12-13T04:33:00.000-08:002011-12-13T04:33:35.948-08:0013 reasons your business needs a blog<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
A blog can increase your sales and profit. In his new Wordtracker Masterclass book, <a href="http://www.wordtracker.com/ebooks/business-blogging-book"><em>Blogging for Business</em></a>,
Chris Garrett gives a detailed guide on how to run a successful blog.
Here, Chris lists 13 reasons why your business needs a blog.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
1. Attract an audience</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Every business needs traffic, whether this is foot traffic in a high
street store or 'eyeballs' to an online store. A good blog not only
generates traffic, but also helps retain that traffic, keeping people
coming back and growing in loyalty.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
2. Inform, interact and learn from your audience</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Informed and educated visitors become confident, loyal customers.
More people are turning to the internet to research before they buy. You
can position your company as a go-to resource, thereby winning more
business. Plus, with blogging, information flows both ways. You can gain
insights into your customers' minds, their needs, challenges and
preferences. Comments, feedback forms, surveys and polls become instant,
spontaneous market research tools. It’s like working with a free focus
group that tells you which products you should create and why.</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<a href="http://www.wordtracker.com/ebooks/business-blogging-book"><img alt="Chris Garrett's Business for Blogging Book" class="advert" src="http://www.wordtracker.com/attachments/chris-garrett-blogging-for-business-ad.png" /></a></div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
3. Retain your audience</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Too many marketers focus on gaining initial visibility through
advertising or attention-seeking stunts. If that tactic does not convert
into instant sales, the budget and effort are wasted. With a blog you
can hold prospects' interest for longer, winning customers round over
time, and bringing them back to hear from you long after their first
contact. No need for spammy, desperate-sounding sales messages.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
4. Energize your audience</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Even better than a growing, loyal audience is a growing, loyal
audience that takes action. A blog can motivate your visitors to do
things. All you need is copy that warms them up, a motivating story and a
clear call to action.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
5. Recruit help, contacts, employees</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Why spend thousands on recruitment consultants and advertising when
you have the best recruitment mechanism at your fingertips? Your blog
audience is the most likely to respond and the most likely to be
appropriate future employees and networking contacts.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
6. Respond to stories and customers</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Customer service and public relations have never been more important;
a bad story can spread around the web’s social networks at speed. Your
blog becomes a responsive outlet to explain your side of any story and
douse the fires of negative activity.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
7. Links for direct traffic</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
You can’t beat valuable, authoritative content for attracting links
from other websites, forums, discussion lists and social networks. These
links bring a quantity of attention, as well as quality, targeted
visitors that turn into good leads.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
8. Links for SEO</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
As well as the direct traffic benefit of leads, links are important
in bringing in search visitors. The more linkable your website, the
better your search results will be. Very often traditional websites are
difficult to link to and not easy for search engines to index. This can
be due to the website's structure, the software it's built with, or its
overly complex URLs. Blogs are almost always superior in this respect.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
9. Building trust and familiarity</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Trust is vital in making sales and important for encouraging visitors
to opt into your lead-generation process. By starting with compelling
information and resources, and by encouraging repeat communication, you
build familiarity. Over time, this creates a strong bond of trust,
making sales so much easier.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
10. Branding</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
This positive attention and these value-based, long-term experiences
don’t just create trust. They help to create a stronger, better brand.
This leads to word-of-mouth advertising, which is one of the best forms
of promotion you can get.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
11. Grow a community</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Through discussion, interaction and comments, you can help forge a
sense of community that can be strengthened both online and off.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
12. Offer better service</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
Your blog provides multiple routes for customers and prospects to get
in touch. It can show your human, approachable side, allow better
customer interaction, and improve customer service.</div>
<div style="text-align: justify;">
</div>
<h3 style="text-align: justify;">
13. Initiate more sales</h3>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
All of these benefits add up to more new and repeat sales from much happier and better informed customers.</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<a href="http://www.wordtracker.com/ebooks/business-blogging-book"><img alt="Chris Garrett's Business for Blogging Book from Wordtracker" src="http://www.wordtracker.com/attachments/chris-garrett-blogging-for-business-ad.png" /></a></div>
<div style="text-align: justify;">
</div>
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<span class="IN-widget" style="display: inline-block; line-height: 1; text-align: center; vertical-align: baseline;"><span style="display: inline-block ! important; font-size: 1px ! important; margin: 0pt ! important; padding: 0pt ! important; text-indent: 0pt ! important; vertical-align: baseline ! important;"><span class="IN-top" id="li_ui_li_gen_1323826028294_1-container"><span class="IN-top" id="li_ui_li_gen_1323826028294_1"><span class="IN-top" id="li_ui_li_gen_1323826028294_1-inner"><span class="IN-top" id="li_ui_li_gen_1323826028294_1-content">7</span></span></span></span></span><br /><span style="display: inline-block ! important; font-size: 1px ! important; margin: 0pt ! important; padding: 0pt ! important; text-indent: 0pt ! important; vertical-align: baseline ! important;"><span id="li_ui_li_gen_1323826028267_0"><a href="" id="li_ui_li_gen_1323826028267_0-link"><span id="li_ui_li_gen_1323826028267_0-logo">in</span><span id="li_ui_li_gen_1323826028267_0-title"><span id="li_ui_li_gen_1323826028267_0-mark"></span><span id="li_ui_li_gen_1323826028267_0-title-text">Share</span></span></a></span></span></span>
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<div style="text-align: justify;">
</div>
<div class="bio" style="text-align: justify;">
<h2 style="text-align: justify;">
About Chris Garrett</h2>
<div class="image" style="text-align: justify;">
<div class="img">
<a href="http://www.wordtracker.com/academy/authors/chris-garrett">
<img alt="Photo of Chris Garrett" src="http://www.wordtracker.com/attachments/styles/illustration/public/chris-garrett_original.jpeg" title="Photo of Chris Garrett" />
</a>
</div>
</div>
<div style="text-align: justify;">
Chris Garrett is an internet consultant, writer, web geek and co-author of the popular <a href="http://probloggerbook.com/">ProBlogger Book</a>.
Since 1994, Chris has helped thousands of individuals, non-profits,
small businesses and blue chips make the most of the web. In 2005 Chris
founded OMIQ to help organizations attract, engage and retain audiences
online. You can find out more, and grab two free ebooks, by visiting his
blog at <a href="http://www.chrisg.com/">chrisg.com</a></div>
<div style="text-align: justify;">
Chris is the author of Wordtracker's new e-book, <a href="http://www.wordtracker.com/ebooks/business-blogging-book/">Blogging for Business.</a></div>
<div style="text-align: justify;">
<br /></div>
<div style="text-align: justify;">
http://www.wordtracker.com/academy/business-blogging-reasons</div>
</div>
</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-39880633001371478682011-12-06T23:26:00.001-08:002011-12-06T23:27:46.815-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<div id="post-header" style="text-align: justify;">
<h1>
<span style="font-size: small;">Social Media History: From Prehistoric Paint to Postmodern Posts</span></h1>
<div class="post-date">
Posted July 2, 2011 with <strong>1690 reads</strong> </div>
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<strong><br /></strong></div>
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<tr><td id="gigya-sharebar-0-reaction0-left"><img id="gigya-sharebar-0-reaction0-left_img" src="http://cdn.gigya.com/gs/i/shareBar/button/buttonLeftImgUp.png" /></td><td id="gigya-sharebar-0-reaction0-icon" style="background-image: url("http://cdn.gigya.com/gs/i/shareBar/button/buttonCenterImgUp.png"); background-repeat: repeat-x; text-align: left; vertical-align: middle;"><img height="16" id="gigya-sharebar-0-reaction0-icon_img" src="http://cdn.gigya.com/gs/i/shareBar/icons/share.png" width="16" /></td><td id="gigya-sharebar-0-reaction0-text" style="background-image: url("http://cdn.gigya.com/gs/i/shareBar/button/buttonCenterImgUp.png"); background-repeat: repeat-x; vertical-align: middle;"><div class="gig-button-text gig-share-button-text">
Share</div>
</td><td id="gigya-sharebar-0-reaction0-right"><img id="gigya-sharebar-0-reaction0-right_img" src="http://cdn.gigya.com/gs/i/shareBar/button/buttonRightImgUp.png" /></td></tr>
</tbody></table>
</div>
</td><td><div class="gig-counter gig-share-counter gig-counter-$rid gig-counter-right" id="gigya-sharebar-0-reaction0-count" style="height: 20px; position: relative; width: 38px;">
<table cellpadding="0" cellspacing="0" style="height: 100%; width: 100%;"><tbody>
<tr><td style="background-image: url('http://cdn.gigya.com/gs/i/shareBar/button/rightCountImg.gif'); background-repeat: repeat-x; text-align: center; vertical-align: middle;"><span class="gig-counter-text gig-share-counter-text gig-counter-text-right gig-share-counter-text-right" id="gigya-sharebar-0-reaction0-count-value">736</span></td></tr>
</tbody></table>
</div>
</td></tr>
</tbody></table>
</div>
</td><td nowrap="nowrap" style="vertical-align: middle; white-space: nowrap; zoom: 1;"><div class="gig-button-container gig-button-container-count-right gig-button-container-facebook gig-button-container-facebook-count-right gig-share-button-container">
<table cellpadding="0" cellspacing="0"><tbody>
<tr><td class="gig-button-td"><div alt="" class="gig-button gig-share-button gig-button-up gig-button-count-right" id="gigya-sharebar-0-reaction1" title="">
<table cellpadding="0" cellspacing="0"><tbody>
<tr><td id="gigya-sharebar-0-reaction1-left"><br /></td><td id="gigya-sharebar-0-reaction1-icon" style="background-repeat: repeat-x; text-align: left; vertical-align: middle;"><img height="16" id="gigya-sharebar-0-reaction1-icon_img" src="http://cdn.gigya.com/gs/i/shareBar/icons/facebook.png" width="16" /></td><td id="gigya-sharebar-0-reaction1-right"><br /></td></tr>
</tbody></table>
</div>
</td><td><div class="gig-counter gig-share-counter gig-counter-$rid gig-counter-right" id="gigya-sharebar-0-reaction1-count" style="height: 20px; position: relative; width: 38px;">
<table cellpadding="0" cellspacing="0" style="height: 100%; width: 100%;"><tbody>
<tr><td style="background-image: url('http://cdn.gigya.com/gs/i/shareBar/button/rightCountImg.gif'); background-repeat: repeat-x; text-align: center; vertical-align: middle;"><span class="gig-counter-text gig-share-counter-text gig-counter-text-right gig-share-counter-text-right" id="gigya-sharebar-0-reaction1-count-value">179</span></td></tr>
</tbody></table>
</div>
</td></tr>
</tbody></table>
</div>
</td><td nowrap="nowrap" style="vertical-align: middle; white-space: nowrap; zoom: 1;"><div class="gig-button-container gig-button-container-count-right gig-button-container-twitter gig-button-container-twitter-count-right gig-share-button-container">
<table cellpadding="0" cellspacing="0"><tbody>
<tr><td class="gig-button-td"><div alt="" class="gig-button gig-share-button gig-button-up gig-button-count-right" id="gigya-sharebar-0-reaction2" title="">
<table cellpadding="0" cellspacing="0"><tbody>
<tr><td id="gigya-sharebar-0-reaction2-left"><br /></td><td id="gigya-sharebar-0-reaction2-icon" style="background-repeat: repeat-x; text-align: left; vertical-align: middle;"><img height="16" id="gigya-sharebar-0-reaction2-icon_img" src="http://cdn.gigya.com/gs/i/shareBar/icons/twitter.png" width="16" /></td><td id="gigya-sharebar-0-reaction2-right"><br /></td></tr>
</tbody></table>
</div>
</td><td><div class="gig-counter gig-share-counter gig-counter-$rid gig-counter-right" id="gigya-sharebar-0-reaction2-count" style="height: 20px; position: relative; width: 38px;">
<table cellpadding="0" cellspacing="0" style="height: 100%; width: 100%;"><tbody>
<tr><td style="background-image: url('http://cdn.gigya.com/gs/i/shareBar/button/rightCountImg.gif'); background-repeat: repeat-x; text-align: center; vertical-align: middle;"><span class="gig-counter-text gig-share-counter-text gig-counter-text-right gig-share-counter-text-right" id="gigya-sharebar-0-reaction2-count-value">552</span></td></tr>
</tbody></table>
</div>
</td></tr>
</tbody></table>
</div>
</td><td nowrap="nowrap" style="vertical-align: middle; white-space: nowrap; zoom: 1;"><div class="gig-button-container gig-button-container-count-none gig-button-container-email gig-button-container-email-count-none gig-share-button-container">
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<table cellpadding="0" cellspacing="0"><tbody>
<tr><td id="gigya-sharebar-0-reaction3-left"><br /></td><td id="gigya-sharebar-0-reaction3-icon" style="background-repeat: repeat-x; text-align: left; vertical-align: middle;"><img height="16" id="gigya-sharebar-0-reaction3-icon_img" src="http://cdn.gigya.com/gs/i/shareBar/icons/email.png" width="16" /></td><td id="gigya-sharebar-0-reaction3-right"><br /></td></tr>
</tbody></table>
</div>
</div>
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</div>
</div>
<div style="text-align: justify;">
</div>
<div class="articlebody" style="text-align: justify;">
<div style="text-align: justify;">
The desire to connect and communicate is woven into our very genetic code as human beings. We don’t want to be heard. We <strong><em>need</em></strong> to be heard. That is what is powering this supernova explosion of social media.</div>
<div style="text-align: justify;">
“User-generated
content” has been around for millennia. The first evidence of “social
media” was the Chauvet-Pont-d'Arc cave paintings in the
Ardeche department of southern France. They date back to 30,000 BC.
We’re talking Upper Paleolithic era here. Those paintings were
peopleconnecting and communicating with other people. Twitter on a sandy
wall.</div>
<div style="text-align: justify;">
That’s all social media is. The medium has merely changed: from prehistoric paint to postmodern posts.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
The difference is the speed and scope of the communication. Cave paintings reached some. Social media reaches all.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Humans
have waited a long time for this. For thousands of years, the church
controlled the message, followed by the printing press, then the
mainstream media.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
For the first time in human history: <em>you</em> control
the message. Reflect on that for a moment. Think about how outrageously
fortunate we are to be alive, empowered by these tools—at this time.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Social
media is here to stay because people will never up that power. It’s no
less than the taste of freedom. We’ve seen governments try to quell this
people-powered movement by shutting down social media entirely. It’s
not working.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Ladies and gentlemen, the genie is out of the bottle, and it is not going back in.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
That’s where we are. But, how did we get here?</div>
<div style="text-align: justify;">
<em>"The power of the people is much stronger than the people in power." -</em>Wael Ghonim, widely-credited as a catalyst of the 2011 Egypt Revolution.</div>
<div style="text-align: justify;">
The regime was trying to hold back a tsunami with their bare hands.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Egypt
is an ancient civilization with a young population. Nearly two-thirds
of Egyptians are under 30 years old. After years of oppression, they
reached their tipping point.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
As
the sun rose to warm the day in Cairo on January 25, 2011, an estimated
25,000 people gathered in Tahrir Square. This would become the time and
place of the 2011 Egyptian Revolution—one of the most extraordinary in
history.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Within five days, the BBC reported that 25,000 became 50,000. By February 1<sup>st</sup>,
the number of protesters had swelled to over one million—peacefully,
yet stoically, protesting the dictatorship of Hosni Mubarak.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
In the nascent stages, Mubarak didn’t appear overly-concerned. After all, he’d been in power for nearly 30 years.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
His unconcern would be his undoing.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
What
his government—and most of the world, for that matter—didn’t quite
grasp was this: While the people had been oppressed for three decades,
held hostage by a psychological barrier of fear, the playing field had
changed. <em>Monumentally</em>. The power balance had shifted. <em>Dramatically</em>.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Mubarak’s
regime didn’t understand two key points about social media: 1. That in
connecting people, it could break down the barrier of fear, and 2. That
it could move messages and mobilize masses with blinding speed.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Cell phones and email might reach hundreds of people at a time. Twitter and Facebook reach hundreds of <em>thousands</em>. <em>In hours.</em> Those hundreds of thousands can reach millions. <em>In days.</em><span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
The
Egyptian government made the grave miscalculation that they could quell
this movement just as they had done before. But this time, nothing
could contain the Egyptian people. They had the burning desire for
change—and the tools to raise the heat.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
As <em>60 Minutes</em> later
reported: “Their revolution began not with terrorism and tanks but with
Twitter and texts. An aging autocrat who ruled as a modern pharaoh,
fell victim to those weapons of the young. Out-organized and
out-maneuvered. By kids. With keyboards.”<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
A
thirty-something Google executive, Wael Ghonim, was an unlikely
catalyst of the revolution. In June, 2010, police brutally and callously
murdered a young Egyptian named Khaled Said—who had uploaded a damning
video to YouTube showing blatant police corruption. Decades of such
transgressions built an aura of invincibility in the Egyptian police.
Once again, they thought they would get away with it. They thought
wrong.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Ghonim
built a Facebook page titled: "We Are All Khaled Said." It featured
graphic, striking photos of Said’s death. The Facebook page attracted
roughly 500,000 members. It struck a cord. But, more than that, it
provided one universal place for outraged Egyptians to go—to hear and be
heard. It gave people a voice. It started to chip away at the
psychological barrier of fear that had held them back for so many years.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
On
February 11, 2011,Mubarak officially stepped down. Imagine that! The
man who had clung to power for almost three decades, through scandalous
elections, corruption charges—and six attempts on his life—could not
withstand the social-driven groundswell that flat-out overwhelmed him. <em>In 18 days.</em></div>
<div style="text-align: justify;">
Here’s
the part of the story where “hype” often creeps in about social media.
It’s important to understand it’s actual role here—in order to
understand how it can actually impact our lives and our businesses.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
While
social media did not create the conditions for a revolution, it
accelerated it, both in time and timing. The wood, the fuel and the fire
were there. Social media sheltered the fire—and fanned the flames for
the world to see.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
As E.B. Boyd of <em>Fast Company</em> wrote:
“Did Twitter, Facebook, and YouTube send people out into the streets?
Of course not. Did they speed up the process of protest? Absolutely.”<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
This speaks to a timeless truth of social media: It’s powerful. But, without <em>people</em> and <em>passion</em>,
it’s powerless. Therein lies a fundamental misconception about social
media: companies see the bedazzling numbers and believe social media is a
silver bullet that can make them rich, famous or both. But, without a
buzzworthy product or service, without a message that resonates,
without <em>passion</em>, without work, social media falls flat. It
merely amplifies your message, your business, your movement or your
cause. It doesn’t save them.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Social
media has become an engine of humanity, jet-fueled by the irrepressible
drive we each have for better lives. With social media, a privileged
few don’t control the levers. You do. I do. We all do. That’s what makes
it so thrilling. But to work: it requires a certain set of ingredients,
mixed in just right. When that happens, sit back and watch the magic.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Social media makes good on that long-held promise that one person can change the world. Wael Ghonim is case in point.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Boyd further wrote:</div>
<div style="text-align: justify;">
<em>There’s
been some backlash in the last few days against the idea that either
Tunisia or Egypt were brought on by Twitter or a “Facebook Revolution.”
And certainly, it takes a lot more than the 21st century version of a
communication system to persuade people to take to the streets and risk
harm, imprisonment, or death. But that doesn’t mean social media didn’t
play a role. It did. Given the magnitude of grievances in each country,
revolt would almost certainly have come eventually. But social media
simply made it come faster. It did so by playing a role in three main
dynamics: organizing protests, shaping the narrative and putting
pressure on Washington.</em></div>
<div style="text-align: justify;">
As I see it, this is the most powerful progression of social media: if it can embolden <em>enough</em> people,
it can trigger a groundswell. If that groundswell has legs, it can
achieve extraordinary results. This applies to you and your business
just as it does to causes and world events.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Let’s
talk about business for a moment. What an historic, enthralling time to
be in business! We are in the midst of one of the most seismic shifts
since the Industrial Revolution. Ten years ago, if I told you that
technologies would one day exist to allow you to listen to past, current
and future customers; to reach millions of people with your content
(without “gatekeepers” like agents, or publishers or producers); to
foster lasting relationships with influential customers; to build a
thriving business using a video platform that distributed your content
to every corner of the planet, with enterprise-level analytics, that
would cost you nothing but your time, you would have thought I was an
inveterate liar, a quixotic dreamer—or both.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
You
are empowered with an array of jaw-dropping technologies that enable
you to be heard on an unprecedented scale. You can use this power do
anything you want: from connecting with people around the world to
raising awareness for a charity to parlaying your passion into a viable
business. The playing field is more level than ever: most of us now have
access to the very platforms that powered Barack Obama to the White
House in 2008. Imagine that.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
And,
if you’re reading this 10 years from now, your power has likely grown
by orders-of-magnitude. I cannot fathom how you people are using social
media to enrich your life, boost your business, and change our world!<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
Social
media is the now the #1 online activity with almost one billion people
taking part. And, those numbers continue to grow at a jaw-dropping rate.
In a span of three years, social media has brought together one in six
humans on Earth. That figure includes the roughly one billion people who
don’t even have Internet connection yet.<span style="text-decoration: underline;"></span><span style="text-decoration: underline;"></span></div>
<div style="text-align: justify;">
<strong>To reach 50 million users, it took:</strong></div>
<div style="text-align: justify;">
<strong>· Radio: 38 years.</strong></div>
<div style="text-align: justify;">
<strong>· TV: 13 years.</strong></div>
<div style="text-align: justify;">
<strong>· Internet: 4 years.</strong></div>
<div style="text-align: justify;">
<strong>· The iPod: 3 years</strong></div>
<div style="text-align: justify;">
<strong>To reach 100 million users, it took Facebook <em>fewer than 9 months.</em></strong></div>
<div style="text-align: justify;">
<strong><em> http://socialmediatoday.com/eric-harr-resonate-social-media/312400/social-media-prehistoric-paint-postmodern-posts</em></strong></div>
<div style="text-align: justify;">
<br /></div>
</div>
</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-38578668653272982232011-12-06T23:21:00.001-08:002011-12-06T23:22:37.456-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
<div id="post-header" style="text-align: justify;">
<h1>
10 Most Common Oversights in Digital Marketing</h1>
<div class="post-date">
Posted June 19, 2011 with <strong>8557 reads</strong> </div>
<div class="gigya-sharebar-post-detail" id="gigya-sharebar-0_gig_containerParent">
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Share</div>
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<tr><td style="background-image: url('http://cdn.gigya.com/gs/i/shareBar/button/rightCountImg.gif'); background-repeat: repeat-x; text-align: center; vertical-align: middle;"><span class="gig-counter-text gig-share-counter-text gig-counter-text-right gig-share-counter-text-right" id="gigya-sharebar-0-reaction1-count-value">126</span></td></tr>
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</td><td><div class="gig-counter gig-share-counter gig-counter-$rid gig-counter-right" id="gigya-sharebar-0-reaction2-count" style="height: 20px; position: relative; width: 38px;">
<table cellpadding="0" cellspacing="0" style="height: 100%; width: 100%;"><tbody>
<tr><td style="background-image: url('http://cdn.gigya.com/gs/i/shareBar/button/rightCountImg.gif'); background-repeat: repeat-x; text-align: center; vertical-align: middle;"><span class="gig-counter-text gig-share-counter-text gig-counter-text-right gig-share-counter-text-right" id="gigya-sharebar-0-reaction2-count-value">1K</span></td></tr>
</tbody></table>
</div>
</td></tr>
</tbody></table>
</div>
</td><td nowrap="nowrap" style="vertical-align: middle; white-space: nowrap; zoom: 1;"><div class="gig-button-container gig-button-container-count-none gig-button-container-email gig-button-container-email-count-none gig-share-button-container">
<div alt="" class="gig-button gig-share-button gig-button-up gig-button-count-none" id="gigya-sharebar-0-reaction3" title="">
<table cellpadding="0" cellspacing="0"><tbody>
<tr><td id="gigya-sharebar-0-reaction3-left"><br /></td><td id="gigya-sharebar-0-reaction3-icon" style="background-repeat: repeat-x; text-align: left; vertical-align: middle;"><img height="16" id="gigya-sharebar-0-reaction3-icon_img" src="http://cdn.gigya.com/gs/i/shareBar/icons/email.png" width="16" /></td><td id="gigya-sharebar-0-reaction3-right"><br /></td></tr>
</tbody></table>
</div>
</div>
</td></tr>
</tbody></table>
</div>
</div>
</div>
</div>
<div style="text-align: justify;">
</div>
<div style="text-align: justify;">
<img alt="digital marketing mistakes" height="289" src="http://www.webside.co.in/digital_marketing_oversights.jpg" width="578" /></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>1. I have 100k fans in Facebook, I rule: </strong>Not really, number of followers doesn’t matter; the work is to create a relationship where healthy conversation can happen.<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>2. Don’t have a track of mobile trends for client’s area: </strong>With users often using mobile as a searching device, the business has to turn on the mobile strategy.<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>3. Making traffic as goals: </strong>Traffic can often be misleading; analyzing the visitor’s site behavior can be give monition of your website’s goal.<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>4. Same content everywhere:</strong>
Will you ever repeat the same conversation again and again to your
friends? Spend time understanding user personas; find out where the new
conversation is going on. [Think <a href="http://www.quora.com/" target="_blank">Quora.com</a>]<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>5. Outsource too much or too little?</strong>
It’s always better to involve in areas like information gathering,
which is the core part of digital marketing. On the other hand, you can
push yourself to broaden your service or challenge your thinking by
bringing in outside professionals.<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>6. Waiting for cat to bark? </strong>With
the entire buzz about social media, clients might only want a social
media strategy, that doesn’t mean that their needs end there. Get
insight into your client's niche and find out what they want<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>7. Not beware of best practices: </strong>Yes,
you heard me! They gained success under specific circumstances, which
might not suit your marketing strategies or situations. Create your own
best practices and stick to it.<strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>8. Settling for mediocrity: </strong>In
the age of superior technology and unprecedented connectivity, settling
for mediocrity is a crime. When direct mail marketing enjoys a 2%
conversion rate, how an online marketers will be comfortable with a
tremendously low 2.6% conversion rate. <strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>9. Inconsistent in branding:</strong>
Branding is not something you should compromise on your marketing
campaign. Changing the image of your brand can be a good move at times
and also runs the risk of confusing the loyal audiences. Be consistent
while choose branding and build a loyal customer base. <strong> </strong></span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"> </span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span><strong>10. Missing out on new marketing opportunities: </strong>Digital
marketing space is expanding at a frenzied pace. If you want to stay on
top of trends, analyze how the new opportunity impacts your client’s
campaign. </span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span>If you’ve avoided these pitfalls. Good job. But there’s still some work to do. We need to help others to avoid these mistakes.</span></span></div>
<div style="text-align: justify;">
<span style="font-size: small;"><span> http://socialmediatoday.com/vinothshankaran/306514/10-most-common-oversights-digital-marketing</span></span></div>
</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0tag:blogger.com,1999:blog-3003052065160041009.post-48298453693238442752011-12-06T05:58:00.001-08:002011-12-06T06:03:27.855-08:00<div dir="ltr" style="text-align: left;" trbidi="on">
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</div>Anonymoushttp://www.blogger.com/profile/03898116939495988563noreply@blogger.com0