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Thursday, December 29, 2011
Essential advice for
professional online marketers
Use the following best
articles (and a few videos) of 2011 to save time and money on SEO in
2012. You'll learn about both the established basics of SEO like
choosing the right target keywords, quality content and link building;
and the visitor behavior-centred SEO of the future.
SEO
The biggest SEO story
of 2011 broke on the 24th Feb 2011 when Google's Panda Update affected
12% of search results and halved many sites' visitor numbers. The Google
Panda update survival guide shows you how to find out if your site
was Panda slapped and what to do about it.
In Why
Google Panda slapped quality sites, Mark Nunney investigated why
Panda is
hurting so many established high quality content sites and what we can
learn from it.
Panda leads us to The New SEO.
In an edited extract from his new book, SEO for Profit,
Mark looked at how search engines are increasingly using a site's
branding, visitor behavior and social data.
Wordtracker
Link Builder finds you thousands of link prospects and organizes them
into different strategies. Ken McGaffin explores those different Link
building strategies
for blogs, news sites, social media, job sites, directories, shopping
sites, trusted sites, business sites, those that already link to your
site and those that link to more than one competitor.
No matter how good your content, if you want it read and shared then
you need great headlines. Ken McGaffin interviewed Nick Usborne, expert
headline writer and author of Killer
Headlines for Web Content and asked him How
to write killer headlines
When your quality content and irresistible headlines appear on your
site, take Ben Hunt's advice and make sure you avoid the Worst
5 web design mistakes
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